Cape Town should lead SA’s Olympic bid, says exporters’ group

Exporters Western Cape (EWC) has questioned the decision to favour Durban as South Africa’s proposed host city for the 2036 or 2040 Olympic and Paralympic Games, arguing that Cape Town’s international reputation, infrastructure and tourism capacity make it a stronger contender.

The organisation’s chairman, Terry Gale, has called on the South African Sports Confederation and Olympic Committee (SASCOC) to publish the findings behind its preference for Durban, including how competing cities were assessed on cost and logistical requirements.

“Cape Town’s established hospitality sector and experience in welcoming major events give it a substantial foundation on which to build,” Gale said.

SASCOC has proposed a multi-city hosting model, with Durban accommodating the Olympic Village, opening and closing ceremonies and most events. Cape Town and Johannesburg could host selected competitions.

Gale believes Cape Town should play a leading rather than supporting role, pointing to its international airport, established hospitality industry, public transport infrastructure and experience in staging major events.

Cape Town International Airport was named Africa’s best airport for the 11th consecutive year at the 2026 Skytrax World Airport Awards, while the proposed Cape Winelands Airport could further improve international connectivity, subject to the necessary approvals.

The MyCiTi bus network, the V&A Waterfront and the city’s established hotel and restaurant sectors were among the advantages cited by EWC.

“These strengths deserve serious consideration. They do not remove the need for further investment, but they are a strong starting point,” Gale said.

He argued that hosting the Games would also create commercial opportunities for South African exporters by raising the country’s international profile and encouraging lasting business relationships.

“For our members, this goes beyond sport or tourism. An event of this stature creates opportunities to introduce international visitors and businesses to what our region produces and to build relationships that last well beyond the Games.”

Gale stressed that any successful bid would need to demonstrate affordability and deliver infrastructure benefits extending beyond the sporting event itself.

“We believe Cape Town offers South Africa its best chance of presenting a compelling bid. Whatever shape the proposal ultimately takes, it must be affordable and leave infrastructure that serves South Africans for years afterwards.”

SASCOC is expected to present South Africa’s proposal to the International Olympic Committee in November.